This reading is mainly talking about the efforts of IDEO to design things that are innovative and creative. This was very informative in how they leave your mind open to new things and give great examples of how to convert small ideas into actual designs. They talk about how one great way to come up with ideas is to just observe yourself and others and they gave a great example a the designer of the elliptical trainer got the idea by watching his daughter running. After reading this I got the idea that you want to think of a great idea before anyone by noticing peoples needs and trends.
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